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Advertising Profesional
June 11th, 2008 Advertising, Business none Comments

Advertising professionals call it “outside perception” when it’s in the eyes of the customer. Everything that comes in contact with customers — brochures, direct mail, Web sites, advertisements, presentations, e-mails, signs, exhibits, salespeople, etc. Advertisers in the space are still looking for a causal relationship between the advertising activity they are committing and revenue yielded [...]