Marketing research for targeted customers
Marketing research is the essential activity of discovering information and presenting it in a useful format to marketing decision makers. This unit introduces the skills and knowledge necessary to allow students to accurately formulate research questions and then discover answers ensuring that these are accurate, reliable and timely. Market information should include anything you need to know in order to formulate strategy and make business decisions. Information is available in the form of statistical economic and demographic data from libraries, research companies and professional associations (the Institute of Directors is excellent if you are a member). Marketing is as crucial to real estate entrepreneurs as the oxygen we breathe, yet it is easy to take both for granted. Think of it this way: Would you risk your overall health to attempt surgery on yourself? Read more