How good is your companies ?
Companies today are viewed and judged in a more multidimensional way than ever before. Consistent financial performance, coupled with sustainable business practices, unimpeachable business ethics, the ability to attract and keep world-class talent–all have equal footing on the scorecard against which a CEO is evaluated. Companies invest a lot of money in creating and maintaining their brand, but the Internet has sparked a new trend called “Personal Branding”. Personal branding isn’t only important for promoting a product, business or political cause, but also for promoting yourself for advancement within your own organization. Companies have to foster authentic, well-defined brand positioning . Brand positioning characterizes the way a company wants its target audience to think about its brand. (more…)