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Marketing research is the essential activity of discovering information and presenting it in a useful format to marketing decision makers. This unit introduces the skills and knowledge necessary to allow students to accurately formulate research questions and then discover answers ensuring that these are accurate, reliable and timely. Market information should include anything you need to know in order to formulate strategy and make business decisions. Information is available in the form of statistical economic and demographic data from libraries, research companies and professional associations (the Institute of Directors is excellent if you are a member). Marketing is as crucial to real estate entrepreneurs as the oxygen we breathe, yet it is easy to take both for granted. Think of it this way: Would you risk your overall health to attempt surgery on yourself? (more…)

Web branding is a way of presenting a face to your customers. Web branding draws from the heart of what you are doing as a business, why you are doing it, whom you are doing it for and how you intend to do it.

Web branding is about giving an instant impression of your values and the type of customers you want. This comes from design and content, both of which should make it easy for visitors to find the information they need. Web branding is an essential component of promotion and web design. Your company must become synonymous with your logo and design. Web branding is important as it uniquely identifies your business from others and helps your business to stand out. So why settle for designs based on web templates and you can have professionally designed and unique website? (more…)

Advertising is regulated by both federal and state law. Under the law, your ad is unlawful if it tends to mislead or deceive. Advertising is a controlled form of communication, whereas public relations is uncontrolled. When you run an advertisement in a print publication, you purchase a specific amount of space on a page to run in a particular issue of the publication. Advertising generally attracts more customers, which might allow the company to charge less in anticipation of making more money through increased volume. (more…)