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August 5th, 2008 Advertising, Business 1 Comments

Advertisements are seen as contributing to the cultural codes that direct a material culture which encourages (a feeling of emptiness) because people who feel empty make great consumers? (Kilbourne, 1999). Such codes are believed to create unintended consequences and consequent victims from the ?invidious comparisons of reality to the world seen in advertisement? (Pollay, 1986, [...]

Marketing has always been about focusing on consumers. However, while marketing has previously only been able to use mass-marketing techniques to reach large groups of consumers, the current and evolving market scenario requires reaching individual consumers. Marketing and branding are, indeed, central to service firm growth. However, what you think you should be doing for [...]

Train your representatives to make customers feel important. If a customer makes a suggestion, the representative should note it and let the customer know they have noted it (see follow-up). Training can take place at open workshops or can be arranged in house. Open (public) training can be arranged at short notice, and is usually [...]