Companies will usually seek responses from at least one thousand respondents in order for the survey to have statistically validity. The more respondents the better, of course. Companies are extremely interested in consumer behavior. The more they know about consumer behavior, the more successful they will be in developing products and marketing campaigns. (more…)
Logos are really about your “look”. Whether you know it or not, your firm already has this “look” . Logos are the least likely to change but almost everything else should have room for growth and evolve naturally. A brand evolves with time, to oblige to the intended audience. Logos are extremely important assets to all companies, and BlueCat Networks is no exception. As the most visible form of our brand identity, they represent the intellectual resources, high standards and corporate values BlueCat has put into its software products since 2001. (more…)
Companies today are viewed and judged in a more multidimensional way than ever before. Consistent financial performance, coupled with sustainable business practices, unimpeachable business ethics, the ability to attract and keep world-class talent–all have equal footing on the scorecard against which a CEO is evaluated. Companies invest a lot of money in creating and maintaining their brand, but the Internet has sparked a new trend called “Personal Branding”. Personal branding isn’t only important for promoting a product, business or political cause, but also for promoting yourself for advancement within your own organization. Companies have to foster authentic, well-defined brand positioning . Brand positioning characterizes the way a company wants its target audience to think about its brand. (more…)