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Franchise is a method of doing business by licensing trademarks. A recurring royalty fee being the prime source of income, the advent of franchise business dates back to the 1850s. Franchises are sold by franchisors and bought by interested franchisees. However, franchising has evolved when it was realized that a franchise would benefit more if changes are initiated that would focus on the quality of the franchisees selected rather than focusing solely on the franchisees’ bankroll. (more…)

Train your representatives to make customers feel important. If a customer makes a suggestion, the representative should note it and let the customer know they have noted it (see follow-up). Training can take place at open workshops or can be arranged in house. Open (public) training can be arranged at short notice, and is usually attended by individuals or small groups.

Real opportunities for customer service all too often happen when something goes wrong. For example, out of stocks, price checks, voids, refunds, returns, and exchanges are prime situations where a customer can be won or lost, depending on what the employee says and does while handling the transaction. Real customer service died quite a few years ago, and with each passing year of bad customer service, those who remember the look, feel, and sound of real customer service will not be around to describe it. So the downward spiral continues. (more…)

Companies today are viewed and judged in a more multidimensional way than ever before. Consistent financial performance, coupled with sustainable business practices, unimpeachable business ethics, the ability to attract and keep world-class talent–all have equal footing on the scorecard against which a CEO is evaluated. Companies invest a lot of money in creating and maintaining their brand, but the Internet has sparked a new trend called “Personal Branding”. Personal branding isn’t only important for promoting a product, business or political cause, but also for promoting yourself for advancement within your own organization. Companies have to foster authentic, well-defined brand positioning . Brand positioning characterizes the way a company wants its target audience to think about its brand. (more…)

ClickBank has become a very popular marketing program for publishers and affiliates alike. Because most of the products found on ClickBank are electronic (such as e-books), the commission rates are often as high as 50-75%! Click “Sign Up” on the PayDotCom home page and fill the form out. Every affiliate program requests this because they may be sending you money It is required by law they have your tax or SS number. (more…)